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Запросить отзывыMcCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry.
McCann Erickson was named "Global Agency of the Year" by Adweek in 1998, 1999 and 2000. McCann Erickson is part of McCann Worldgroup, which also includes planning and buying agency Universal McCann, direct/interactive web marketing agency MRM Worldwide, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Healthcare Worldwide, branding firm FutureBrand and public-relations and strategic-communications agency Weber Shandwick.
McCann Erickson was responsible for the success of The Hillside Singers' "I'd Like to Teach the World to Sing" in 1972. McCann Erickson was also the company that developed the "Army Strong" campaign for the United States Army. The company also developed the MasterCard commercial saying "There are some things money can't buy. For everything else, there's MasterCard," as well as the Rice-a-Roni jingle (based on a 1923 song, Barney Google).Haddon Sundblom is often attributed as having created the modern depiction of Santa Claus in 1931 working on McCann's Coca-Cola account.
Notable former employees include Theodor Seuss Geisel, best known to the world as Dr. Seuss and Neil Reagan, brother of former President of the United States, Ronald W. Reagan.
McCann Erickson was named "Global Agency of the Year" by Adweek in 1998, 1999 and 2000. McCann Erickson is part of McCann Worldgroup, which also includes planning and buying agency Universal McCann, direct/interactive web marketing agency MRM Worldwide, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Healthcare Worldwide, branding firm FutureBrand and public-relations and strategic-communications agency Weber Shandwick.
McCann Erickson was responsible for the success of The Hillside Singers' "I'd Like to Teach the World to Sing" in 1972. McCann Erickson was also the company that developed the "Army Strong" campaign for the United States Army. The company also developed the MasterCard commercial saying "There are some things money can't buy. For everything else, there's MasterCard," as well as the Rice-a-Roni jingle (based on a 1923 song, Barney Google).Haddon Sundblom is often attributed as having created the modern depiction of Santa Claus in 1931 working on McCann's Coca-Cola account.
Notable former employees include Theodor Seuss Geisel, best known to the world as Dr. Seuss and Neil Reagan, brother of former President of the United States, Ronald W. Reagan.
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